*SMWW’s Career Conference is not affiliated with, endorsed by, or connected to MLB, Minor League Baseball, or the Baseball Winter Meetings.
*Note: This is 2025 agenda. Speakers and times are not guaranteed
Sunday, December 7, 2025:
12:00 - 3:00 pm EST - Registration Opens at the Wyndham Grand Orlando Bonnet Creek (14651 Chelonia Pkwy, Orlando, FL 32821)
6:00 - 8:00 pm EST - Baseball Career Conference Welcome Reception
Wyndham Grand Orlando Upper Pool Deck
Welcome Message from:
Monday, December 8, 2025:
8:00 am Registration Opens at the Wyndham Grand Orlando Bonnet Creek (14651 Chelonia Pkwy, Orlando, FL 32821)
8:50 am - Opening Remarks with Dr. Lynn Lashbrook, SMWW President
9:00 am - Athlete Representation & Branding: How to Promote Today’s Professional Stars
9:45 am - Break
10:00 am - Baseball Scouting 101: How MLB Teams Identify and Evaluate Talent
10:45 am - Break
11:00 am - Analytics & AI in Baseball: How Data Is Transforming MLB Decision-Making
12:00 pm - Lunch
1:00 pm - How to Get a Job in Baseball: Proven Paths Into MLB Front Offices
1:30 pm - NIL Careers in Baseball: Athlete Marketing, Representation & Earning Potential
2:00 pm - Inside MLB Leadership: A Conversation with Mariners COO Trevor Gooby
2:45 pm - Break
3:00 pm - Inside an MLB Front Office: Careers, Responsibilities & Real-World Insights
3:45 pm The Life of an MLB General Manager with Nick Krall
4:10 pm - The Future of Baseball: Developing the Game in the U.S. and Around the World
5 pm - Closing Remarks
7 pm - late - Monday Night lobby networking with the entire baseball industry. Join the SMWW Team as your networking coach in the Waldorf Astoria. Watch Media Row in action.
14200 Bonnet Creek Resort Ln, Orlando, FL 32821
Tuesday, December 9, 2025 - The Baseball Industry Network Meet-Up (Optional)
8:00 am - 11:00 am: Signia by Hilton
14100 Bonnet Creek Resort Lane, Orlando, FL 32821
*SMWW's Career Conference is not affiliated or in any way connected with MLB, Minor League Baseball, or the Baseball Winter Meetings.
The SMWW event is the best learning experience of the year for understanding how the entire sports market works. I enjoy hearing from a broad spectrum of presenters including executives, front office workers, scouts, players, agents, marketing, and media. I've worked in major league sports for 20 years and find SMWW events fresh and unique.
Ari Kaplan, Moneyball Analyst for Professional Teams
Dates: Sunday–Tuesday, December 7–9, 2025
City: Orlando, Florida (near the Baseball Winter Meetings sites*)
Main Venue (Mon): Wyndham Grand Orlando Resort Bonnet Creek
14651 Chelonia Pkwy, Orlando, FL 32821
Format: Panels, Q&A, case studies, welcome reception, networking lunch, and evening networking
Who attends: Aspiring & current baseball executives, scouts, analysts, agents, media, operations, students & career‑switchers
Capacity: Limited (first 120 registrants)
If you work in baseball—or want to—this is a must‑attend. You’ll:
Network directly with decision‑makers from MLB, MiLB, collegiate programs, agencies, and media
Get hiring insight: who’s building staffs, what skills they value, and how to position yourself
Learn scouting, analytics, player development, media & PR, ops, NIL, and contract/roster fundamentals
Practice career strategies that open doors (portfolio, outreach, interviews, LinkedIn)
Leave with actionable next steps and new contacts
“The best learning experience of the year for understanding how the entire sports market works.” — Ari Kaplan, long‑time baseball analytics leader
Every December, representatives from all 30 MLB clubs and 120 MiLB affiliates gather at the Baseball Winter Meetings* to conduct league business, trades, transactions, and industry meetings. Executives, owners, GMs, scouts, media, vendors, and international delegates attend.
SMWW’s Career Conference runs adjacent to the festivities and gives you access to experts and networking even though the official Winter Meetings programming itself is not open to the public.
SMWW’s Career Conference is not affiliated with MLB, Minor League Baseball, or the Baseball Winter Meetings.
A full day of panels and Q&A with time purposely carved out for person‑to‑person networking.
Topics you can expect:
Scouting & Player Development: evaluation frameworks, tools, and pathways
Analytics & AI: how teams merge data, biomechanics, and on‑field decision‑making
Front Office & Ops: roster construction, contracts, budgeting, and logistics
Media, PR & Content: storytelling, digital, podcasting, beat reporting, and broadcast
Agency & Representation: talent identification, client service, and negotiations
Career Strategy: resumes that resonate, portfolio building, and breaking in
Sunday, December 7 (Welcome Day)
12:00 – 3:00 pm – Check In at Wyndham Grand Orlando Bonnet Creek
6:00–8:00 pm — Welcome Reception - Wyndham Grand Orlando Upper Pool Deck
Meet speakers, SMWW mentors, and fellow attendees; pick up credentials.
Monday, December 8 (Conference Day) — Wyndham Grand Orlando Resort Bonnet Creek
8:00 am — Registration opens
8:45 am — Opening remarks
9:00 am – 5:00 pm — Panels & Q&A (scouting, analytics/AI, media, agency, front office, career strategy)
12:00 pm — Networking Lunch (included)
Monday Night, December 8 (Industry Networking) — Waldorf Astoria Orlando, — a popular gathering spot during MLB Winter Meetings* week.
7:00 pm – late — Legendary lobby networking with the who’s who of baseball
Tuesday, December 9 (Optional)
8:00 am – 11:00 am — Baseball Industry Network Meet‑Up (Recommended for job hunters)
Final panel lineup is announced the week prior to accommodate team meetings and travel. Speakers are subject to change.
Anyone 18+ (17 with SMWW approval & an adult) who works—or wants to work—on the business side of baseball:
Executives, ops, scouts, analysts, agents, media & content, PR/marketing, equipment/tech vendors, collegiate & MiLB staff, former players transitioning to front office, and career‑switchers.
Limited to the first 120 attendees. Walk‑ups are not accepted.
Your Registration Includes:
Name badge & credentials
Registration packet
Access to all Monday sessions
Networking Lunch (Mon) — included
Sunday Welcome Reception — included
Travel and lodging are not included.

Speakers vary year-to-year and are confirmed close to the event. Our stage regularly features our SMWW Mentors: Dan Evans (former Dodgers GM), Dan Duquette (3× MLB GM of the Year), Ari Kaplan (analytics leader), Hank Jones (former Dodgers scout), and Oscar Suarez (MLB agent)—plus a rotating cast of front-office leaders and on-field managers. Past and featured voices include Dave Roberts (Dodgers Manager), Mike Matheny (Royals Manager), Dayton Moore (Royals GM), Ned Colletti (Dodgers GM), Pat Gillick (Hall of Fame GM), John Mozeliak (Cardinals GM), Stan Kasten (Dodgers President), Jayson Stark & Tyler Kepner (The Athletic), De Jon Watson (Astros), Manny Colón (A’s), Tony DeMacio (Braves), Bobby Evans (Giants), and Cory Schwartz (MLBAM).
2025 speakers will be posted as confirmations occur.
Main Conference Venue (Mon):
Wyndham Grand Orlando Resort Bonnet Creek
14651 Chelonia Pkwy, Orlando, FL 32821
Closest Airport: Orlando International Airport (MCO)
Evening Networking: Waldorf Astoria Orlando (lobby)

Every year we see talented people lost in the Baseball Winter Meetings lobby—unsure who to approach, when to speak up, or how to follow through. We fix that.
At SMWW’s conference, you’ll get step-by-step coaching on how to work the lobby like a pro—so you save time, money, and awkward misfires.
You’ll learn how to:
Open conversations (without being awkward or pushy)
Read the room, join groups, and time your approach
Ask smart questions that lead to next steps
Swap info the right way and follow up so you’re remembered
Support each other—our attendees look out for one another
SMWW awards a limited number of full and partial scholarships for each Career Conference.
To be considered (18+), email StudentServices@smww.com with:
Your resume
A one‑page letter explaining why you should receive a scholarship
Scholarships do not include lodging or airfare. Preference given to graduates of SMWW training programs.


Trey Rose
Pittsburgh Pirates Baseball Operations, Director (SMWW alum)
Jim Duquette
Former MLB General Manager
Alexa Klein
New York Yankees Executive Director, Partnership Activation
Sammi Bireley
Tampa Bay Rays, Baseball Operations Asst. Director
Eduardo Brizuela
New York Mets Assistant GM
Trevor Gooby
Seattle Mariners, Chief Operating Officer
Cory Schwartz
MLB Vice President, Data Operations
Sig Mejdal
Baltimore Orioles Assistant GM
Nick Krall
Cincinnati Reds General Manager
Manny Colon
Oakland A's Director of Minor League Operations
Taylor Jacobson
MLB Agent
Greg Glynn
NIL Expert, Pliable Marketing CEO/SMWW Mentor
Jose Melendez
Piratas de Campeche (Mexico), President of Baseball Operations
Dan Evans
Former LA Dodgers GM & former Toronto Blue Jays Scout
Hank Jones
Former LA Dodgers Scout
Ari Kaplan
Scoutables Founder & Baseball Analytics Leader
Dan Duquette
Former Baltimore Orioles General Manager
Oscar Suarez
MLBPA Agent, SMWW Faculty
Lynn Lashbrook
President & Founder of SMWW. Certified Sports Agent. Former NCAA Athletic Director.
Speakers vary from year to year:
For those of you who have never experienced the Baseball Winter Meetings*, it is fascinating! This event is the major baseball event of the year. GMs, player agents, executives, managers, and yes, a few players all attend. It's an event worth attending if you are looking to network, and report on the signings and trades that go down, or for fans to feel the energy and excitement. Where else can you have Tommy Lasorda, Bill James, Mike Rizzo, Scott Boras, Bob DuPuy, Billy Beane, Harold Reynolds, Lynn Lashbrook, Dan Evans, and Bobby Cox all within 20 feet of each other? (As reported by Maury Brown) There are also trainers, scouts, media, reps from the leagues, ESPN, Baseball America, MLB Network, MLB.com...it is a plethora of baseball who's who. Attending the SMWW Baseball Conference and walking around will be enough for most of you.
*Note: SMWW's Career Conference is not affiliated or in any way connected with MLB, Minor League Baseball, or the Baseball Winter Meetings.
SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon, and Gloucester, England offices. Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.
Note: Speakers are not guaranteed and will change. The closer we get to the date, the more speakers will know their team meeting schedules.