Hockey Agent Course
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27
Days
22
Hours
00
Minutes
20
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Cyber Monday Discount is Live! Use code CYBER for $300 off any course
✕
27Days
22Hours
0Mins
20Secs
Sign Up Today!

The Global Leader in Sports Agent Training / Hockey Agent Course

Learn How to Become a Hockey Agent (NHL, AHL, ECHL, PWHL, & Europe)

In just eight weeks, you can learn how to represent professional hockey players and start your career as a hockey agent.

An 8-week online program with live weekly Zooms led by NHL Agent Rick Curran & NHL Agent Mike Curran—covering recruiting, contracts, NHLPA certification, and global markets. Build your foundation as a hockey agent ready for the explosion in hockey around the globe. Learn how to deal with hockey agents on both sides of the negotiation table. 

NEXT START DATE: November 2
Weekly Live Interactive Zoom Chats with Rick Curran

NEXT START DATE:
November 2
Weekly Live Interactive Zoom Chats with Rick Curran
THURSDAY 6 pm PT 9 pm ET FRIDAY 1 am GMT
8-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
 Class size limited to 15 students

Mentors

  • Dr Lynn LashbrookDr Lynn Lashbrook
    • SMWW President & Founder
    • Certified NFL Agent
    • Former NCAA Athletic Director

TAKE THE FIRST STEP

Learn More About Becoming a Hockey Agent Student

We want to help you find the right course for your career. Fill out the form below and an SMWW Career Counselor will follow up directly with you.

The SMWW Team will contact you
within one business day.

Who Should Take This Course:

  • Attorneys
  • Hockey Family Advisors
  • Players
  • Hockey Executives
  • Coaches
  • Scouts 
  • Parents
  • Recruiters
  • International Hockey Leagues working with Agents & Family Advisors

8-week Breakdown:

Week 1: Introduction into the Role of Hockey Agents and their History
Week 2: The NHLPA, its relationship with Hockey Agents, and how to get certified
Week 3: Free Agency, Salary Caps, and CBAs. What you need to know
Week 4: What is takes to be a successful Hockey Agent Part 1
Week 5: What it takes to be a successful Hockey Agent Part 2
Week 6: How the business of hockey affects Agents
Week 7: Starting up your own Agent Business
Week 8: Putting it all together 


You Will Learn:

  • Recruiting & Advising prospects at CHL, NCAA, Europe levels

  • NHLPA certification prep: eligibility, application, exam focus areas

  • Contracts & CBAs: ELCs, RFAs/UFAs, salary arbitration, bonuses, escrow, buyouts

  • Marketing & endorsements: local to global deals

  • International pathways: SHL, Liiga, DEL, ICEHL, KHL; transfer considerations

  • Hockey Agency: legal, compliance, commission models, budgeting, insurance

Learn Directly from NHL Agents
 

Rick Curran (Orr Hockey Group) — 40+ years representing elite NHL players; negotiated first $20M+ contract for Eric Lindros; $400M+ in active deals. Rick Curran has negotiated $400M+ in contracts and represented stars like Brendan Shanahan, Adam Graves, Mark Recchi. Enjoy getting to know Rick in his weekly live sessions where he shares case studies.

Career Outcomes

  • Agent / Family Advisor (NHL/AHL/ECHL/Europe)

  • Player representation (draft prep → pro)

  • Contract & salary-cap analyst (front offices, agencies)

  • International placement specialist (SHL/Liiga/DEL/ICEHL)

What you get after the course:

  • Resume rewrite featuring mentor references (SMWW)

  • LinkedIn credential/badge

  • Ongoing career coaching + access to SMWW network & weekly chats

  • Invitation to Hockey Career Conference (NHL Draft) to meet teams, agents, and media.

Apply Now
Enroll Now

What Our Students Say

“Transformative. I now understand revenue streams, positioning clients for earnings, contracts, endorsements—everything. Rick Curran is a phenomenal teacher and generous with his knowledge. Highly recommended for anyone serious about representing players.”
Steve Ouellette — Former Head Amateur Scout, New England Region (ISS Hockey); Family Advisor, Trailblazer Hockey Advisors — Warren, RI, USA
 

“Tailor-made for me. The Hockey Agent Course expanded everything I learned in SMWW’s GM & Scouting course and now I am a PWHL & DEL Certified Player Agent and SMWW Hockey Director. Weekly video chats with Rick Curran—his values, relationships, and experience—were invaluable.”
Michael Collier — PHPA, DEL & PWHL Certified Player Agent; SMWW Hockey Director — Halifax, NS, Canada


“This course helped me advance in hockey despite never being a top player. Learning directly from people like Rick Curran and other industry pros gave me the insight and confidence I was missing.”
Marty Dyck — Stillwater, MN, USA


“Ultimate sports school. The mentors are with you every step of the way, and the chats with Rick Curran were the highlight. I walked away with real-world insight into the hockey business.”
Matthew Tucker — Video Annotator, Sportlogiq — Terrebonne, QC, Canada


“SMWW took my on-ice perspective and flipped it to the business side. The weekly video chats and informational interviews open doors—teams, executives, and players respond when they see SMWW. If you sign up, don’t just crack the door—walk right in.”
William Squires — Bay Bulls, NL, Canada


“This was my second SMWW course and it exceeded expectations again. The depth, the access to industry professionals, and the real-world assignments make SMWW stand out. From contracts and the CBA to multi-league representation, it’s both informative and empowering—and the community is gold.”
Rick Ellsmere — Englehart, ON, Canada


“Rick is an excellent mentor—his guidance on player relationships is next-level. Understanding the agent’s side is a huge advantage.”
Tyler Ballesteros-Willard — OHL Scout, Draft Prospect Hockey — Vaudreuil, QC, Canada

After You Graduate

  • Earn your SMWW Certificate of Accomplishment to showcase your hockey agent expertise.

  • Get a professional resume redesign that highlights your training and mentorship with NHL agent Rick Curran and the SMWW faculty.

  • Step onto real client paths across the NHL, AHL, ECHL, and Europe (SHL, Liiga, PWHL, DEL, ICEHL) with contacts, scripts, and a ready-to-use outreach plan.

This isn’t theory—you’ll leave with the credentials, skills, and connections to launch your hockey agent or family advisor career. The sport’s global growth has increased demand for ethical, trustworthy representation. With your certificate, resume upgrade, and real-world mentorship, you’ll be ready to move from classroom to clients.

SMWW Agent Advisor Pathway

Graduates can apply to join SMWW Agency as Agent Advisors—agents-in-training who co-represent athletes under our global umbrella while building their own client list.

As an Agent Advisor, you will:

  • Recruit and represent players across junior, collegiate, minor pro, and European leagues

  • Earn commissions on clients you recruit

  • Be featured on SMWWAgency.com with your bio and photo

  • Receive one-on-one mentorship from seasoned hockey agents

  • Access SMWW recruiting materials, scouting resources, and weekly career support

  • Attend SMWW Sports Career Conferences with discounts (e.g., Hockey Career Conference at the NHL Draft, plus NFL Combine, NBA Summer League, MLB Winter Meetings, MLS events)

This is your chance to gain real-world agency experience while you grow your network, sharpen your negotiation skills, and start representing players the right way.

Meet Your Course Mentors

Rick Curran

Rick Curran, active Hockey Agent for over 40 years, has been in hockey representation longer than anyone else in the hockey industry. As of Forbes' 2019 agents list, he has negotiated almost $400 million in active contracts for the Orr Hockey Group, with his partner Bobby Orr. Over the years, Rick has represented notable clients including Brendan Shanahan, Adam Graves and Mark Recchi. Rick is known for how he utilized the then applicable Group 1 free agency and its leverage, to create new benchmarks for second contract signings within the NHL. Curran continued to make an impact on the salary marketplace when he negotiated the first $20+ million contract with the Philadelphia Flyers on behalf of client Eric Lindros. Rick is a regular speaker at SMWW’s annual NHL Draft Career Conference. 


Dr. Lynn Lashbrook
Dr. Lynn Lashbrook, President, and Founder of Sports Management Worldwide has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students reach their career goals in the world of sports. In addition to his varied sports career, Dr. Lashbrook has served at the collegiate level as Athletic Director. During his years as the Athletic Director at the University of Alaska Fairbanks, Dr. Lashbrook brought UAF Hockey into the Central Collegiate Hockey Association. During his hockey years at UAF, Lashbrook mentored the rising young hockey coach Don Lucia who went on to become the head coach at the University of Minnesota, where he led the Gophers to five Frozen Fours and two National Championships. Lynn is currently an NFL Agent and will assist Rick with your agency career questions.  

Apply Now
Enroll Now

NOTE: Currently this course is only offered one time per year and is limited to the first 25 students! 

Unlike most online classes, we focus our program on live interactive video chats directly with your course mentor NHL Agent Rick Curran, which allows you the opportunity to build personal relationships and rapport with successful leaders in hockey agency. Rick is one of the most respected NHL Agents in the business!

After completing our Hockey Agent course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by our industry experts.

Course Details

Weekly Live Zoom Chats (with replays)
Join a live, interactive Zoom each week with Dr. Lashbrook, Rick Curran, SMWW mentors/agents, pro athletes, and guest speakers. Network, ask questions, and workshop real scenarios with your instructors and classmates. Can’t make it live? All sessions are archived so you can watch anytime. Many grads keep coming back to grow their network and opportunities.

Online, Flexible, Career-Focused
Learn 100% online with weekly readings, quizzes, projects, and lively discussion boards. Collaborate with sports-business peers and faculty while building the core skills and knowledge every successful hockey agent needs.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues.

University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.

Sports Career Conferences
Meet head coaches, GMs, player personnel, scouts, and fellow agents at SMWW’s live conferences held around major sporting events. Alumni get exclusive discounts. Learn more on the SMWW Sports Career Conferences page.Visit SMWW Sports Career Conferences 

Hockey Front Office Advanced Certificates bundle our most in-demand courses—curated by our hockey pros—to fast-track your career with the biggest discount we offer. Choose a focused track (Agent, Front Office, or Player Representation) and get one integrated pathway with live mentorship that signals true expertise. Visit Here.
 

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

THREE MONTHLY PAYMENTS OF $550

Or a single payment of $1,650

Includes all course textbooks and access to a web-based classroom. Shipping is additional.

PRICE IN  
APPROXIMATELY $1650

Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)

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