UPCOMING HOCKEY COURSES

Athlete Management - Become A Sports Agent
8 week online course to represent professional athletes in all sports. Launch your sports agent career here!
December7CourseStart Date
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Athlete Management - Become A Sports Agent
Starts December 7
8 week online course to represent professional athletes in all sports. Launch your sports agent career here!
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Hockey Agent
In our 8-week online class, we’ll begin building your foundation as a hockey agent ready for today’s global ...
November2CourseStart Date
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Hockey Agent
Starts November 2
In our 8-week online class, we’ll begin building your foundation as a hockey agent ready for today’s global marketplace. The game of hockey continues to grow around the globe and our course will prepare you to operate in various leagues with all types of players.
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Hockey Analytics
The Hockey Analytics Course is an 8-week online course with live interactive video chats with the leading figures in the ...
February1CourseStart Date
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Hockey Analytics
Starts February 1
The Hockey Analytics Course is an 8-week online course with live interactive video chats with the leading figures in the NHL who are revolutionizing and modernizing player assessment.
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Hockey General Manager and Scouting
Hockey job training program for hockey careers taught by Doug MacLean and Mike Oke, including training with cutting edge software.
November30CourseStart Date
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Hockey General Manager and Scouting
Starts November 30
Hockey job training program for hockey careers taught by Doug MacLean and Mike Oke, including training with cutting edge software.
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Hockey Player Development & Strategy
8-week online course, will learn the techniques used by junior, major junior, NCAA, and NHL organizations to mold their players ...
November30CourseStart Date
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Hockey Player Development & Strategy
Starts November 30
8-week online course, will learn the techniques used by junior, major junior, NCAA, and NHL organizations to mold their players and unlock their full potential.
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Hockey Video Performance Analysis With Catapult
This 8-week online hockey video analysis course teaches you to use Catapult Thunder which is used by 3,800 different teams globally. ...
November9CourseStart Date
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Hockey Video Performance Analysis With Catapult
Starts November 9
This 8-week online hockey video analysis course teaches you to use Catapult Thunder which is used by 3,800 different teams globally. Catapult is one of the most recognizable video software in the NHL.
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Name, Image, & Likeness Certification Course
8 week online course to become an NIL Expert! Learn College Athlete Compensation and how it affects your role in sports.
December7CourseStart Date
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Name, Image, & Likeness Certification Course
Starts December 7
8 week online course to become an NIL Expert! Learn College Athlete Compensation and how it affects your role in sports.
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Sports Broadcasting
Advance your sports broadcasting career. Learn play by play, host weekly coaching shows, create a sports personality, sports talk shows.
February15CourseStart Date
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Sports Broadcasting
Starts February 15
Advance your sports broadcasting career. Learn play by play, host weekly coaching shows, create a sports personality, sports talk shows.
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Sports Media and Content Strategy
Learn how to create team videos, interview athletes, developing unique programming and social content. For jobs in sports communications, sports ...
May10CourseStart Date
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Sports Media and Content Strategy
Starts May 10
Learn how to create team videos, interview athletes, developing unique programming and social content. For jobs in sports communications, sports public relations, sports journalism and managing sports fan base communications in the NFL, NHL, MLB, NBA, MLS and NCAA.
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Sports Sales and Marketing
Over 60% of sports jobs are in sales and marketing, we teach you how to generate revenue for sports teams and ...
May3CourseStart Date
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Sports Sales and Marketing
Starts May 3
Over 60% of sports jobs are in sales and marketing, we teach you how to generate revenue for sports teams and help you get a job. This course will make teams want you!
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UPCOMING CONFERENCES & EVENTS

Hockey Career Conference at the NHL Draft
Join Sports Management Worldwide for the SMWW Hockey Conference at the 2026 NHL Draft!
Buffalo, New York
JuneTBA2027ConferenceStart Date
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Hockey Career Conference at the NHL Draft
June, 2027
Buffalo, New York
Join Sports Management Worldwide for the SMWW Hockey Conference at the 2026 NHL Draft!
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DEGREES

Earn a Sports Leadership Degree Online
With an online degree from Concordia University of Chicago (CUC), you can earn your master’s or doctorate from an accredited and respected university.
June292026DegreeStart Date
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Earn a Sports Leadership Degree Online
June 29, 2026
With an online degree from Concordia University of Chicago (CUC), you can earn your master’s or doctorate from an accredited and respected university.
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Hockey Jobs Can Be Found Almost Everywhere:

NHL Player Personnel
Sports Radio
NHL General Manager
Sports Talk Show Host
NHL Agent
Sports Commentator
NHL Scout
Play by Play Announcer
NHL Management
Press Box
NHL Front Office
Sportscaster
NHL Game Operations
Sports Producer
NHL Sports Marketing
Sports Reporter
NHL Media & Community Relations
Sports Anchor
NHL Account Manager
Sports Broadcasting Internships
NHL Hockey Internships
Color Commentator
NHL Video Department
Sports Media
NHL Video Coordinator or Asst. VC
Public Relations
NCAA Player Personnel
Sports & Entertainment Communication
NCAA General Manager
Sports Marketing
NCAA Agent
Marketing Professional Athletes
NCAA Scout
New Media Communications
NCAA Management
Social Networking for a professional team
NCAA Front Office
Team Sports Blogger
NCAA Game Operations
Sports Information Director (SID) for a university
NCAA Sports Marketing
Journalism jobs in radio, TV, internet & print
NCAA Media & Community Relations
Fan Communications
NCAA Account Manager
Marketing Communications
NCAA Hockey Internships
Brand Building
NCAA Video Department
Dugout Reporter
NCAA Video Coordinator or Asst. VC
Premium Club & Luxury Suite Sales
Hockey Coaching
Loyalty Programs
Hockey Scouting
Account Executive & Inside Sales
Hockey Player Development
Brand Activation
Player Personnel
Customer Relationship Management
Director of Hockey Scouting
Sponsorship Sales
Assistant General Manager
Community Relations
General Manager
Event Planning
Sports Announcing
Digital Video Editing
Hockey Analyst

Success Stories

Richard Klapko

Delaware Jr Blue Hens Interim Hockey Director U18 & U16 AA Elite Head Coach and Player Development

Austin Harrison

Stathletes Hockey Video Analyst

Steve Ouellette

ISS Hockey Scout
95 Giants U15 Associate Head Coach

Bradley Behan

Dallas Stars Senior Quantitative Analyst

Julie Stewart-Binks

Sports Reporter & Anchor at Fox Sports

Andrew Lauro

STATS LLC Statistics Reporter

Nolan Walsh

Stathletics Video Analyst

Manny Schmidt

NHLPA Certified, Owner Link Management International

Alexandra Flynn

New England Scout, Neutral Zone

Greg Adrian

University of Minnesota Women's Ice Hockey Director of Hockey Operations

Testimonials:

Léopold Beckmann

French Professional Hockey Player

I am very satisfied with the SMWW Experience. SMWW provides unique ways to expand your knowledge in the Business you are interested to work in and gives you the opportunity to become an expert with specific knowledge you can only have by following an SMWW Course. Mentors like Harry Sinden, Mike Oke, Dino Caputo, and Claire Cornish are very relevant if you want to understand the Sector and ask questions. The organization and the tools provided (books, expert insights, videos) are very useful to study. SMWW is the best Online Studying Platform I experimented with!

Matthew Tucker

Sportlogiq Video Annotator

Great insight on the world of hockey with great mentors by your side every step of the way, the ultimate sports school in my opinion

Jon Perrin

Lindsay Minor Hockey Association, Dir of Program Development

After SMWW updated my resume and included the Hockey GM & Scouting Certificate. I was offered the first head coaching position that I applied for. Thank you SMWW for this great course.

Aivars Ziedins

This course has been both an awakening and an inspiration for me. Since I am a European, I never knew the way they played this game overseas. I was amazed at the amount of information about hockey that I hadn't known about. This course was one of my best experiences so far in the hockey world. I hope I can continue my journey after completing this course. This course introduced me to some new things and helped me to put the puzzle together, so to speak, on a number of issues. I gained a different outlook on the game and learned to train my eye much sharper than I ever did before. The weekly chats were invaluable. The Rink Net program was also enlightening. I was not aware there was a program that enabled you to follow every single player in the league. For the last eight weeks, I felt like a sponge who was soaking up every bit of information I could.

Cody Mallette

“SMWW’s Hockey GM and Scouting course was a great networking resource that helped me expand my network which lead to getting an internship with Ontario Hockey Academy and I am now an Assistant Coach with the Academy over more than 150 students.”

Jens Casten

JC27 International Goalie Consulting

I was a Pro Goalie for 21 years and had to retire suddenly due to an injury, without any direction concerning my future career. I was immediately impressed with the SMWW concept and felt that enrolling in their educational programs could be greatly beneficial to my professional future off the ice. SMWW online education is the way of the future bringing the sports world together. SMWW chats provide an excellent forum for the exchange of ideas and relating of experience, and networking with people from all over the globe. I have just completed the Agent Management Course and will stay with SMWW as an Agent Advisor. I have also enrolled in the Hockey General Manger Course and am looking forward to the guidance of SMWW and EJ Hradek. I wish I had come across SMWW 10 years ago. Dr. Lashbrook is a great mentor with impressive knowledge and leadership.

Alex Nowak

I took the Hockey GM and Scouting Course iand it taught me the ins and outs of hockey as well as what to look for in a player. I started scouting in the North American 3 Hockey League for 5 years, the NAHL for 3 years and just hired on with the Madison Capitols in the United States Hockey League. Through the learnings of the course and connections I’ve made along the way, I wouldn’t be where I am today without SMWW. Also, I attended the NHL Draft which was a great networking event and I had the opportunity to share my progress and goals with Dr. Lashbrook.