/ Athlete Marketing & Branding Course

Turn Athletes Into Revenue Machines

^{Learn how to build branding power for High School, College & Pro Athletes - from NIL deals to entrepreneurial ventures.}

NEXT START DATE: December 7 Weekly Live Interactive Zoom Chats with Larry Lundy NEXT START DATE: December 7 Weekly Live Interactive Zoom Chats with Larry Lundy
TUESDAYS 5 pm PT 8 pm ET			WEDNESDAYS 12 am GMT
Click here to view in your timezone.
8-week online course Access to SMWW network Resume enhancement Ongoing career advice Class size limited to 15 students

Why This Course Is Essential

• High school athletes earning NIL deals—you’ll be the guide for the next generation of emerging sports stars.

• College athletes now monetizing their Name, Image, Likeness—the NIL market is a billion-dollar arena needing brand-savvy professionals. 

• Pro athletes need full-service branding—from securing asset-based endorsements to launching media ventures.

Who Should Enroll

This course is for anyone who wants to turn athletes into powerful, revenue-generating brands. You’ll gain practical skills to guide athletes of all levels—from high school standouts to professional stars—through branding, NIL, sponsorships, and digital growth.

• Sports Agents & Managers
  Build skills to secure and manage endorsement deals, NIL activations, and off-field ventures.

• Marketing Professionals
  Learn how to translate brand marketing principles into athlete-centered strategies that generate measurable income.

• Coaches & Athletic Directors
  Understand NIL rules, athlete branding fundamentals, and strategies to elevate your athletes’ profiles.

• Parents & Families of High School & College Athletes
  Gain confidence and insider knowledge to protect and maximize your athlete’s opportunities.

• Sports Entrepreneurs & Consultants
  Position yourself as a trusted brand architect for athletes seeking growth beyond their sport.

Why You’ll Walk Away Equipped for Impact

1. Turn Athletes Into Income Engines
   Build tangible value—NIL deals, endorsements, entrepreneurial ventures, digital engagement.

2. Speak to Every Level
   Whether it’s a high school phenom, a college star, or a pro athlete—they all need branding expertise.

3. Real-World, Sports-Driven Strategy
   Learn how to identify sponsorship opportunities, negotiate deals, and build meaningful athlete-fan connections.

4. Stand Out in the Business of Athletics
   Be the expert that athlete families, coaches, and agents trust to build platforms and income.

What You’ll Learn – Week by Week

In just 8 weeks, you’ll gain the insider skills to turn athletes into revenue machines. Each session blends real-world strategy, live Zoom mentorship with Larry Lundy & Lynn Lashbrook, and actionable assignments that prepare you to market and monetize athletes at every level of competition.

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Week 1: The Power of Athlete Branding

Discover why today’s athletes are brands first and players second. Learn how image, personality, and performance work together to create market value—and why smart branding is the key to endorsement deals, NIL success, and long-term wealth.

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Week 2: The Sports Marketing Ecosystem

Understand the inner workings of teams, leagues, sponsors, agencies, and media networks like the NFL, NBA, NCAA, and ESPN. Learn how these relationships drive revenue and where branding professionals fit in the athlete economy.

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Week 3: Mastering Name, Image, and Likeness (NIL)

The NIL era is a billion-dollar game changer. Explore NIL rules, compliance, and deal-making strategies to help high school and college athletes profit safely and effectively.

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Week 4: Building an Athlete’s Brand Identity

Go beyond logos and taglines—learn to align an athlete’s story with their business goals, market value, and fan base. Develop a brand blueprint that attracts sponsors and connects authentically with audiences.

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Week 5: Digital-First Athlete Marketing

From virtual endorsements to livestream deals, see how tech is rewriting the rules. Learn to leverage social media, apps, and digital platforms to build influence and revenue beyond the game.

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Week 6: Structuring High-Value Endorsement Deals

Break down cash contracts, equity deals, royalties, and creative partnerships. Get a playbook for negotiating brand deals like a pro and maximizing athlete earnings.

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Week 7: Social Media Mastery for Athletes

Unlock the full power of Instagram, TikTok, X (Twitter), and YouTube. Learn content strategy, engagement tactics, and growth hacks to build a powerful personal brand that brands pay for.

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Week 8: Beyond the Field – Entrepreneurial Growth

Help athletes launch charities, podcasts, merchandise lines, and media ventures to expand their reach and create multi-stream revenue models that last long after their playing career.

 

Meet Your Course Mentors
 

Larry Lundy — Sports & Athlete Branding Specialist

Larry Lundy is the Founder and President of Lundy Marketing Group (LMG), a strategic marketing firm established in 2002. With over 20 years of experience in sports marketing, sponsorships, and NIL strategy, he’s one of the leading voices in athlete brand development today.

Larry's sports pedigree includes working with:

• NFL legends like Emmitt Smith (Dallas Cowboys), Malcolm Butler (Tennessee Titans), Lorenzo Alexander (Buffalo Bills), as well as stars like KaVontae Turpin (Dallas Cowboys) and Deatrich Wise Jr. (New England Patriots)

• Pro Softball standout and broadcaster A.J. Andrews

• Negotiating Malcolm Butler’s $61M contract with the Tennessee Titans and producing the Sports Illustrated TV documentary Malcolm’s Decision

He’s a pioneer in the NIL space, having advised brands, schools, student-athletes, and families on 100+ NIL deals and activations.

Larry has also led high-impact sponsorship and brand partnerships for leading sports and consumer brands, including Adidas, Nike, Visa, Fanatics, ESPN, FC Dallas, as well as delivering seven-figure deals during his time with Disney’s Wide World of Sports.

He’s a frequent speaker, industry contributor, and board leader across sports networks, including the Dallas All Sports Association and Black Sports Professionals of North Texas.

 

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide (SMWW), brings over 40 years of experience as an NFL Agent, athletic administrator, educator, and industry innovator. Lynn has built SMWW into a global leader in sports education and athlete representation, mentoring over 30,000 graduates in 160+ countries.

As the head of the SMWW Agency, Lynn oversees 200+ Agent Advisors and athletes worldwide, guiding their careers through endorsement deals, licensing opportunities, speaking engagements, and branding campaigns. He’s partnered with powerhouse brands like EA Sports, Adidas, Nike, Reebok, Wheaties, and McDonald’s, helping athletes turn their talent and influence into multi-million-dollar revenue streams.

A pioneer in athlete branding, Lynn has brokered contracts, commercial campaigns, trading card deals, and interactive gaming features that have elevated countless pro athletes into household names. From product endorsements to celebrity placements and theatrical roles, Lynn’s expertise goes far beyond traditional representation—he’s a master at building athlete brands that generate lasting wealth.

SMWW Certification, LinkedIn Badge & Career Branding Support

When you complete the Athlete Marketing & Branding course, you’ll earn a prestigious SMWW Certificate of Accomplishment—proof to employers, athletes, and brands that you’ve mastered the skills to build and monetize athlete brands in today’s competitive sports industry.

You’ll also receive a verified SMWW LinkedIn badge that’s searchable by recruiters and hiring managers, instantly elevating your credibility online and showcasing your expertise in NIL, sponsorship strategy, and athlete marketing.

This certification and badge aren’t just credentials—they’re a stamp of approval from one of the world’s leading sports education organizations.

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Career Branding Support

Breaking into sports isn’t just about what you know—it’s about how you present yourself. SMWW helps you market yourself like a pro:

• Highlight your new branding and marketing expertise on LinkedIn and your resume

• Position yourself as a sought-after expert for NIL deals, sponsorships, and athlete branding

• Optimize your resume and LinkedIn profile to stand out to agents, teams, and brands

Our graduates are thriving with NFL, NBA, MLB, NHL, NCAA programs, and major agencies—and this course is your step to becoming the next SMWW success story.

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