/ Sports Sales & Marketing Course

The Fastest Way to Start Your Career in Sports

^{Every Pro Team Is Hiring. Learn the Skill That Gets You In.}

NEXT START DATE: May 3 NEXT START DATE: May 3 Weekly Live Interactive Zoom Chats With Alexa Klein
TUESDAYS 5 pm PT 8 pm ET			WEDNESDAYS 12 am GMT
Click here to view in your timezone.
Weekly Live Interactive Zoom Chats With Jim Van Dam
WEDNESDAYS 4 pm PT 7 pm ET			WEDNESDAYS 11 pm GMT
Click here to view in your timezone.
8-week online course Access to SMWW network Resume enhancement Ongoing career advice Class size limited to 15 students

Why This Course Works

Of all the jobs in sports, sales and marketing roles are the most available, most essential, and most hired for—across the NFL, NBA, MLB, NHL, MLS, and beyond.

If you’ve ever searched “how to get a job in sports,” this is your answer.

You’ll learn directly from:

The Executive Director of Partnership Activation at the New York Yankees (Alexa Klein — a graduate of this course herself)

The Vice President of Ticket Sales and Service at the Indianapolis Colts (Jim Van Dam)

Together, they’ll show you how hiring decisions are made, what skills teams actually want, and how to make yourself stand out—even if you have no prior experience.

This course has launched thousands of sports careers over the past 20 years. Yours could be next.

What You’ll Learn

Weekly live, interactive Zoom sessions with Yankees & Colts executives

How to rewrite your resume to get noticed (we actually do it for you)

Where to apply, what roles to target, and how to avoid rookie mistakes

Hands-on training in CRM tools used by teams (Salesforce, Microsoft Dynamics)

Real-world sales skills: scripting, prospecting, objection handling, closing

How to leverage your first job into a long-term career in sports

This isn’t fluff. This is how people actually get hired.

8-Week Course Breakdown

Week 1: The Three Moments That Will Shape Your Sports Career
Week 2: Inside the Sports Industry – Sales, Marketing & Fan Retention
Week 3: What Teams Look For – Best Practices & Hiring Trends
Week 4: CRM, Data, and Analytics in Modern Sports Sales
Week 5: Sales Training 101 – Scripts, Prospecting & Opening the Door
Week 6: Sales Training 201 – Objections, Closing, and Confidence
Week 7: Job Targeting – Applying Smarter, Not Harder
Week 8: Career Growth – Marketing, Events, and Community Relations

We Don’t Just Teach You—We Help You Get Hired

Resume Redesign Service

We won’t just teach you—we’ll help you get hired.
You’ll receive:

• A professionally redesigned resume

• A personal reference from Jim Van Dam & Alexa Klein

• Tips to optimize your resume for sports recruiters
  We’ll help you tell your story in a way that gets noticed.

Stand Out with an Industry-Recognized Certificate & LinkedIn Badge

Upon completion, you'll earn:

• An official SMWW Certificate of Accomplishment

• A verified LinkedIn badge to boost your profile and job search visibility
  It’s a career signal that shows you’re serious, skilled, and ready to work in sports.

 

 

Where Our Alumni Work

Thousands of SMWW graduates are working in sports—on every continent, in every league.

From the NFL to the NBA, Premier League to pro hockey, minor leagues to major media companies, SMWW alumni are getting hired—and this course has one of the highest success rates across all our programs.

We don’t just teach theory. We help you map out a personal career plan based on where you want to work—and give you the tools, mentorship, and connections to make it happen.

SMWW grads from this course now work with:

 NFL

• Indianapolis Colts

• San Francisco 49ers

• Dallas Cowboys

• Kansas City Chiefs

• Las Vegas Raiders

 NBA

• New York Knicks

• Golden State Warriors

• Charlotte Hornets

• Philadelphia 76ers

• Washington Wizards

• Houston Rockets

• New Orleans Pelicans

MLB

• New York Yankees

• San Francisco Giants

• Seattle Mariners

• Milwaukee Brewers

• Oakland A’s

NHL

• Nashville Predators

• Dallas Stars

• Seattle Kraken

• Washington Capitals

MLS

• LA Galaxy

• Toronto FC

• FC Dallas

• Portland Timbers

Other Top Sports Orgs

• AEG (Anschutz Entertainment Group)

• Monumental Sports & Entertainment

• Maple Leaf Sports & Entertainment

• Learfield

• Barclays Center

• ESPN 700

• Tacoma Rainiers

• Gwinnett Braves

• Hillsboro Hops

• Omaha Beef

• Frisco RoughRiders

• University of South Florida

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Just a Few of Our Alumni Success Stories:

• Paul Epstein, Director of Sales & Biz Dev, San Francisco 49ers

• Tanya Nazarian, Regional Sales Manager, Monumental Sports

• Nathan Reid, Account Exec, Kansas City Chiefs

• Josh Stoller, Sr. Account Exec, Milwaukee Brewers

• Alexa Atria, Director of Partnership Marketing, Barclays Center

• Ryan Latham, Group Events Exec, Seattle Mariners

• Taylore Scott, Executive Security, Dallas Cowboys

• Johnny Rowe, General Manager, Nashville Soul

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The real question isn’t if SMWW works—it’s where do you want to work?
Apply now and let’s build your roadmap together.

Apply Now
Enroll Now

Real Success Stories

“Four weeks after enrolling, I was hired by the Dodgers. SMWW moved my resume from the rejection pile to a full-time offer.”
— Joey Seymour, Los Angeles Dodgers

“I learned more in this course than in four years of college. I’m now the Corporate Marketing Manager for the Frisco RoughRiders.”
— Brett Salsbury

“Before this course, I had no direction. Now I’m working in pro sports and finally doing what I love.”
— AJ Rockwell, Nashville Predators

“This course gave me the tools and the confidence to land my dream job.”
— Mandy Love Walsh, Toyota Center

Who This Is For

This course is perfect for:

• Recent grads looking to break into the sports industry
• Career switchers who want a foothold in sports
• Interns and volunteers ready to go pro
• Anyone who’s been ghosted by job boards and HR

If you’re serious about working in sports, this is your shortcut.

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Why It Works

• Real access to decision-makers at elite organizations

• 20+ years of proven results across every major league

• Not just theory — this is what teams actually use and hire for

• Built to help you break in fast

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Next Course Starts Soon

Seats are limited to keep Zoom sessions personal and interactive. If you’re ready to stop dreaming and start doing…

Register Now – Let’s Launch Your Sports Career

Course Mentors

Jim Van Dam

Vice President of Ticket Sales & Service, Indianapolis Colts

Jim Van Dam climbed the sports ladder from intern to NFL executive—and now he’s here to help you do the same. With over a decade of experience in ticket sales and service across the NBA (Detroit Pistons), NHL (Tampa Bay Lightning), MLB, AFL, and now the NFL, Jim knows what hiring managers want. He spent 8 seasons with the Lightning before joining the Colts, where he now leads ticket strategy as VP. Jim mentors SMWW students on how to stand out, get hired, and grow fast in sports sales and marketing.

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Alexa Klein

Executive Director, Partnership Activation, New York Yankees

Alexa Klein is living proof that persistence pays off. She started working in sports at just 16 years old—interning with the Brooklyn Cyclones and Long Island Ducks—then worked her way up from Minor League Baseball to one of the most powerful brands in sports: the New York Yankees. After key roles at Brooklyn Sports & Entertainment and multiple promotions within the Yankees organization, she now leads a five-person team overseeing all partnership activation. Alexa is also an SMWW graduate, making her uniquely positioned to mentor students who want to break into—and thrive—in the sports business.

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Dr. Lynn Lashbrook

President & Founder, Sports Management Worldwide

Dr. Lynn Lashbrook has spent over 40 years teaching and working in sports. As a longtime NFL-certified agent, university athletic director, and visionary behind SMWW, he’s helped more than 30,000 graduates launch careers in sports. His mission? To help you turn your passion into a profession—with the right guidance, ethics, and game plan.

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We’ve Got You Covered—Even If You’re Still Job Searching

SMWW students who complete this course and are still actively job hunting may qualify for free enrollment in our Sports Career Strategies course—a guided, career-focused program designed to help you sharpen your pitch, network smarter, and land the job you want.
Our mission is simple: We don’t succeed unless you do.

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